GOeureka1

GOeureka: Next-Gen Solution Shaping the Future of Online Hotel Booking

In 2015, the global travel industry generated US$5,880.4 billion in revenue. By 2020, the global travel industry is forecast to hit US$8,736.1 billion. The hotel sector accounts for 14.1% of total industry revenue (US$716.4 billion in 2015), making it the second largest segment of the travel industry.2

When it comes to hotel bookings, OTAs make up nearly 70% of all online bookings3 and their market growth has been at the expense of hotels’ direct bookings. Hotels are losing ownership of their consumers as the OTA stronghold increases. This provides OTAs greater leverage over hotels, placing them in a strong position when negotiating commission rates with hotels.

About Goeureka

GOeureka is a travel technology company that uses blockchain technology to build a hotel reservation platform. Our mission is to decentralize the hotel reservation industry and provide greater transparency by allowing hotels to connect directly with their customers. As a technology partner of hotels, the GO aims to provide a dynamic digital experience to users and eradicate high commission structures imposed by online travel agents. To reduce hotels' financial commitments to outsourced booking platforms, GO's vision is allow hotels to concentrate more resources on offering better value and intrinsic services to travelers around the world.

GO Token Economy

GO will provide a 5%–15% savings on all GO Token redemptions on the platform. This provides an incentive for token holders to spend tokens on the GO platform instead of selling them on exchanges as they will not be subject to exchange fees and could potentially earn on the 5%–15% savings.

GO will also reward token holders for spending of tokens in order to create a more engaging environment. Following is one example of how GO can reward token holders for spending:

· If token holders spend X amount on the platform within a two-month period, they will be upgraded to Silver membership status and be entitled to an additional 5% discount on all bookings across the platform.

· If token holders spend Y amount on the platform within a four-month period, they will be upgraded to Gold membership status and be entitled to an additional 10% discount on all bookings across the platform.

· If token holders spend Z amount on the platform within a six-month period, they will be upgraded to Platinum membership status and be entitled to an additional 15% discount on all bookings across the platform.

The Website

Hotels can list their products and services on the GO website where they will have full control of their own listings, rates, policies, and features. This aligns with GO’s objective of being a technological partner for hotels, creating a more transparent framework for all parties involved.

GO will provide the following features on its website: Re-Booking feature that allows customers to obtain the best possible room rates when room prices fluctuate Loyalty program subscriptions where users are encouraged to sign up for the hotel’s own loyalty program Hotel inventory management Feature factory that enables hotels to customize their offerings on the GO platform

With GO’s integration, customers have the option of subscribing to a hotel’s loyalty program directly via the platform. This is beneficial to both hotels and consumers as it provides a mechanism for expanding the customer base and increasing customer retention. Customers are now able to obtain loyalty points directly from the hotel and earn loyalty tokens by using the GO platform.

The website will also feature a hotel inventory management tool to manage inventory, rates, and check-ins. This can work alongside a hotel’s in-house system or become its go-to platform. All data from GO’s inventory management is shared with the hotel’s database once integration is complete so that hotels now have visibility over customers booking with them.

The APP

Hotels and customer accounts are shared between the website and app. Customers can register and download the GO App to enjoy its features.

For the first time, the hotel customer’s journey remains uninterrupted. The GO App ensures that hotel customers are looked after from the time of booking to the duration of their stay right until check out and payment.

GO will facilitate payment in Fiat currency, cryptocurrencies, and tokens. By accepting payment via cryptocurrencies and tokens, hotels are no longer subject to costly merchant fees typically charged by payment gateways and credit card providers.

Consumers may download the GO App and log on with the same user account as the website. All booking information and user account activity will be pulled from GO’s website and shared with the app user account.

The GO App enables customers to track their hotel bookings and manage their current stay. When a booking is due on that day, the customer may check-in to their stay using the GO App. Upon successful check-in, the customer will be able to unlock access to the hotel’s enabled features on hand.

The GO App facilitates greater communication between hotels and their customers throughout their entire stay. Hotels are able to personalize customer experience according to their customers’ needs. Each customer request on the GO App will be sent to the respective hotels. Hotels manage these requests through a Web Content Management System (Web CMS) operated by hotel staff.

Blockchain And Smart Contract

All transactions on the App will operate on GO’s smart contract. The smart contract acts as a communication layer between the platform and the blockchain. All transaction data will be sent to the smart contract to execute its terms, and the transaction will be stored in the blockchain. This removes the need for a middleman and facilitates lower transaction costs throughout the platform.

The GO platform utilizes the widely-used Ethereum blockchain. Ethereum’s smart contracts provide multiple language implementations that will facilitate future integration. An audit of all transactions on the platform will be kept on the blockchain each time the smart contract is executed.

GO Token Sale

A total of 1 billion GO Tokens will be issued where 1 GO token = US$0.10. There will be a diminishing bonus distribution of GO Tokens upon meeting the maximum cap or preset time, whichever comes first. While 30% will be kept in a reserve pool for operating initiatives, funding marketing strategies, and other activities relevant to the growth of the business.

During the private pre-sale, contributions will be accepted in US Dollars (USD), Singapore Dollars (SGD) or Ether (ETH). All contributions will be converted to ETH, live, at the prevailing rate. The Token Sale will last approximately three weeks.

Phase Maximum Cap + Bonus

Private Presale : 150,000,000 GO Tokens + 30% Bonus

Public Presale : Remainder from Private Presale + 15% Bonus

Week 1 Token Sale : Remainder from Public Pre-sale + 100,000,000 GO Tokens + 10% Bonus

Week 2 Token Sale : Remainder from Week 1 + 100,000,000 GO + 5% Bonus

Week 3 Token Sale : Remainder from Week 2 + 200,000,000 GO

Roadmap

Mar 2018 – Aug 2018